Driving your audience’s attention - by using composition



Definition of composition - Google:

– ‘composition in photography can de defined in the position of the object in a frame in such a way that the viewers eye is automatically drawn to the most interesting area of the capture’.

Visual aspects of composition might lead to a certain distortion of reality where the story or message you want to convey is built within a framing strategy.


3 topics to keep in mind when directing your audience`s attention


Building a story

In order to compose in a chronological or in a photographic matter try:


  • Framing the subject in the way, that the story tells itself.

  • Placing your subject in different areas of the screen or off the picture and this way you will change perspective.

  • Centering subject/object in relation to the image

  • Aiming an expected audience reaction. (Subject/object in the center of the image becomes the center of the audience of attention.)


The rule of thirds

It consists of a 9 square grid. Where the subject is placed closer to the intersection of the lines, leading our perspective to change.


As the example above you can try the following:

  • Place your model in one of the vertical lines

  • Place the model in the center on the main column

  • Place your object or model within the intersections of the Thirds as above

Note: you can try it when photographing or also when reframing the image while editing in the post-production. Also if your model eye touches one of the intersections of the line you tend to build a connection with the viewers on your story line.



For video you might try the following experiment:


IN relation to the story you build, if the subject is moving left to right, the model/subject seems to be moving forward and Right to left looks like the subject is moving backward (or going back somewhere in the story).

MOST IMPORTANT: Move your subject around and see what kind of different playing with different angles and see what happens. it all depends on the context you are developing.




Golden spiral

The Golden Spiral or Golden Ration can be found in nature in many ways through history. Humans have been drawing in some ways for thousands of years. We also then to find it in flowers, snails, and even shaping galaxies in the universe.

By placing your model in different places of the spiral you also tend to direct the viewer's eyes in a certain direction. as also the Rule of thirds it just seems more pleasing to the eyes.





Symmetry vs. Asymmetry

We tend to enjoy symmetric visual aspects and that seems to go from any kind of beauty we admire, not only that ut we also tend to be interested to the odd, different or even sometimes disturbing, which the context is up to the artist's intention, cousing some kind of intentional reaction. We should always remember that to generate an image that sometimes you might go beyond rules. To create symmetry and/or asymmetry you might try:


  • Cropping your frame could also intensifying your message and subject/model.

  • Placing your subject out of placing form all rules above

  • Having in mind a message that by default wants to cause specifics viewer reaction

A quick tip: when creating video for youtube or making regular images, you might want to leave around 2 fingers distance from the top of the screen allowing the eyes to connect with the viewer.

Depth of field

As we spoke before on you "why is focus an important aspect of the image - blog post" by opening aperture it might allow you to separate the image from the background by creating a type of blurry in the back or front of your model ensuring a clear message on your compostion as above (you know who or what you should be looking at).

NOTE: the aperture in the images above was 1.8 with a 50mm Canon Lens


Diana Vreeland (former editor in chief Vogue)

‘The eye has to travel’

Meaning that our own eyes want to be entertained.

Please let us know any questions you might have any topic that might interest you on your youtube channel comments or here in the comments below on the blog. feel also free to e-mail us with questions on info@apinspiring.com


Equipment used: Lens: Canon EF 50mm f/1.8 STM Standard Autofocus Lens: https://amzn.to/2vwUG0B Main Camera, Mirrorless, full fram Canon EOS RP: https://amzn.to/2yDgLMm Memory Card: https://amzn.to/2vzFgc5 Velbon Tripod used: https://amzn.to/2U4CLbO The microphone used: https://amzn.to/38PstQO LED GVM Lightning - Continuous Led Lights: https://amzn.to/2U6XRGk (it comes with a case and small stands) NOTE: We Learn is a series of videos by apinspiring.com where we aim to improve ourselves from a philosophical point of view, through art! We consider ourselves "learners of the journey" and we`d like to share and exchange inspiration among the community of arts and art lovers. This episode we`ll be chit-chatting about Lighting & Color within photography composition. If you have any feedback or question for us, please reach out to info@apinspiring.com

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Updated: Apr 9

How to use continuous lighting and understand light within photography & filmmaking?


Watch the video for better context on our youtube channel.

The goal of the artist is not always replicating normality, but with magic, it gives the audience a projected illusion of life.

Once talking about focus on the last video, it came to my mind that light & colo rare a great base of photographic composition.


Keeping it simple, we could say:

_There`s no light, there is no photography. There will always be light, there will always be photography. = D


Lighting helps focus on your subject varying the storytelling depending on the lighting set of choice.

STEP 1

In the image below, only background lights or scenic lighting are on in the images, using 2 GVM LED lights with colored filters.

  • Background light [blue filter]

  • side light [purple filter]


STEP 2

Now, down below with the same setup lighting, we added on 2 white bulb lights inside a hazy softbox in the front. Using two lights Amzdeal studio setting.

  • 2 front lights - [no color filter]

The lighting set up of the image above is composed of


STEP 3

Here we added a scenic light, enhancing the background and the image itself, by adding an "orange" warm lamp in the background.



Now, with all filters off, keeping only the bulb in the background:


  • Here below the filters that have been used on the lights to colored the images:


We have also used this kind of filter when recording our #rainbowchallenge video. check it up on our youtube channel.


Summarizing:
  1. Blue light gives color to the white wall; coldness effect;

  2. The filters can change the mood, depending on the choice of color;

  3. The orange lamp on the background will give a vintage feeling;

  4. The purple will make the coldness and brings a balance regarding the intensity;

  5. Hazy lights will illuminate the frond and key light and filling light.


ONE LIGHT


The front light:
It should be slightly higher and at an angle to stop the reflecting if you are wearing glasses, and the angle will also change depending on your objectives.

For best results, turn off all other lights in the room that is not part of the production.




You can also control the amount of light that enters into the sensor of the camera by controlling the "camera basics":

  • APERTURE

  • SHUTTER SPEED

  • ISO


APERTURE as below, the lower the aperture, the brighter images get as more light is able to enter the camera sensor, by trial and error you will most likely understand how to control your camera settings for the brightness that best suits your image.


Shutter SPEED as below controls how fast the diaphragm of the camera stays open, allowing more or less time for light to enter the sensor of the camera. Bear in mind that if the speed is too low, the image can start to have a blurry/ghosting effect.

ISO used to be referenced as the sensibility of the film on non-digital photography in the past. it works as a type of a "fake light" added by your camera, filling up shadows.

The higher the ISO, the brighter the image, be careful as high ISO might cause noise to your image. Image noise can be used intentionally in some occasions.

It is also interesting to know that ISO range varies based on low light camera capability. Most likely if the camera is able to hold high ISO with lower noise (grains) probably the price of the camera rises too.


IMPORTANT to KNOW

It is very important to always keep in mind that all technics within filmmaking and arts, in general, varies within the perspective, message, and storytelling you want to convey.




Try experimenting with diffrent set of lights and let us know how was your experience on the comments below.

Next Episode we should be talking about composition!


Equipment used:


Lens: Canon EF 50mm f/1.8 STM Standard Autofocus Lens: https://amzn.to/2vwUG0B

Main Camera Canon EOS 6D: https://amzn.to/2U6Trzx

Memory Card: https://amzn.to/2vzFgc5

Velbon Tripod used: https://amzn.to/2U4CLbO

The microphone used: https://amzn.to/38PstQO

LED GVM Lightning - Continuous Led Lights: https://amzn.to/2U6XRGk (it comes with a case and small stands)



NOTE:

We Learn is a series of videos by apinspiring.com where we aim to improve ourselves from a philosophical point of view, through art! We consider ourselves "learners of the journey" and we`d like to share and exchange inspiration among the community of arts and art lovers. This episode we`ll be chit-chatting about Lighting & Color within photography composition. If you have any feedback or question for us, please reach out to info@apinspiring.com